"Die Fußball" instead of "Fußball, die": Otto revives old DFB advertising idea for Women's European Championship campaign

When it comes to women's football, Otto doesn't care about grammar

Shortly before the opening of the European Championship in Switzerland this Wednesday, the topic of women's football is also gaining advertising visibility. Following Lidl, Otto is now launching a major campaign. It is intended to honor "the great contribution of women to the world of sport." However, Otto is relying on an idea that someone else had four years ago.

"THE free kick," "THE football," "THE ambition" - preservers of the German language must prepare for tough weeks. The reason is