Brands with a strong community and retro factor: These are the Best Brands 2025

Florian Haller, CEO of the Serviceplan Group

The list of "Best Brands 2025" reveals several trends: Firstly, brands that intensively cultivate their communities are winning this year. Secondly, brands that trigger a certain retro feeling in consumers are winning. The four winning rankings contain some surprises.

For the 22nd time, the initiators presented the Best Brands Award on Wednesday evening in Munich. The award partners are Serviceplan Group, the