Commentary: Eurowings - or when a mint candy becomes a premium experience

Eurowings wants to create signature moments – with sweets

During peak season, even airlines have to look after themselves. The battle for passengers can sometimes be fierce. Eurowings has now come up with something very special. The low-cost airline, of all things, wants to sweeten flying for its customers with "tangible brand experiences." What the Lufthansa subsidiary means by this is remarkable.

Eurowings' announcement to provide "new experiences" on board its fleet is full of phrases that