AI is coming to Samsung screens and devices

In Sao Paulo, Brazil, for three days, it was possible to experience the latest technological innovations from the multinational Samsung at the 2025 LATAM Visual Display Seminar, a global initiative held annually in various regions around the world. It offers an in-depth look at the technologies that position Samsung as a benchmark in innovation and user experience.

This time, the innovations are focused on revolutionizing the screen experience with what's known as Vision AI , which combines advanced technologies with artificial intelligence that personalizes and simplifies the way users interact with their screens, transforming them into intelligent companions.

Personalization at its finest

The Samsung-powered feature combines audio from TVs, sound bars, and Music Frames. Photo: Private archive

The technology enables a fully customizable experience on the brand's devices, as well as simplifying the way users interact with all elements such as displays, phones, watches, and sound bars, making home routines easier.

Key features of Vision AI and its home experience include:

Quick Remote: Turn your smartphone into an intuitive control hub, meaning you can use your phone as a remote control.
Gesture Control: You can control your TV with simple hand movements through the Galaxy Watch, giving you a new way to interact with on-screen content, without the need for a remote control.
Generative Wallpaper: With access to over 3,500 works of art, you can transform your TV screen into a continuous display. It also allows users to create images tailored to their taste and occasion.
Storage Share and Multi Control: This option connects the brand's televisions to Galaxy devices, allowing file sharing and unified control with a keyboard and mouse.

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For gamers, Samsung is also bringing an innovation to its displays, with the implementation of real quantum dots (Quantum Dot) that equip the displays of the QLED and Neo QLED models, guaranteeing vivid and precise color expression, resulting in vibrant images with exceptional brightness and color accuracy.

According to Samsung, "Samsung's Safe Quantum Dot technology has received SGS certification for its cadmium-free design, promoting a safer and more sustainable viewing experience. Additionally, the architecture used in the Neo QLED 2025 range is certified by TÜV Rheinland," meeting international standards for a true quantum dot display.

Karaoke at home

This feature offers more than 100,000 songs. Photo: Courtesy of Babel

One of the most attractive features of these 2025 Samsung televisions is the option to enjoy an afternoon of karaoke in your living room, as the alliance between the company and Stingray gives you access to more than 100,000 songs.

Likewise, you won't need a microphone; when you enter the karaoke bar, you'll simply scan a QR code with your cell phone, and it will have this function.

Surround sound with Q - Symphony

With this technology, you can connect different devices, offering unlimited options. Photo: Courtesy of Babel

This feature allows you to combine the audio from your TV, sound bars, and Music Frames in sync, giving you a balanced and immersive surround sound experience.

Additionally, you can connect multiple Samsung audio products wirelessly using Q-Symphony, including TVs, soundbars, and Music Frames, with the option to customize your audio experience by connecting up to three devices, and in the future, up to five.

Security alert with Smart Things

With Pet Family Care, you can monitor what's happening in your home through your phone. Photo: Courtesy of Babel

With Samsung Vision AI, you can use your devices as a form of home security, thanks to Home Insights, which allows you to monitor, in real time, any noise or situation that may be occurring anywhere in the house.

According to Samsung, "the system provides greater comfort and well-being by automatically adjusting the environment, for example, by dimming the lights when a child falls asleep."

Finally, the 2025 Samsung OLED TVs will have built-in anti-reflective technology called Glare Free 2.0 , which will allow you to see a sharp and crystal-clear image, even when the TV is located very close to natural or artificial light.