Apple is preparing a new $100 billion investment to manufacture more components in the US.

Donald Trump continues his campaign to attract investment to the US. The president will announce today that Apple will commit to investing another $100 billion to bring some of its manufacturing to the country, the latest promise from the tech giant to appease Trump and avoid punitive tariffs on its iconic iPhones.

The announcement, which will be made at the White House this afternoon at 4:30 p.m. Washington (10:30 p.m. in Spain), according to Bloomberg, will include a new manufacturing program designed to bring more of Apple's supply chain to the U.S. , with a view to manufacturing additional critical components in the country.

"President Trump's 'America First' economic agenda has secured trillions of dollars in investments that support American jobs and strengthen American businesses," White House spokesperson Taylor Rogers said in a statement. "Today's announcement with Apple represents another victory for our manufacturing industry that will, in turn, help relocate the production of critical components to protect the nation's economy and national security."

The company had already announced plans to invest $500 billion in the US over the next four years , although that spending only represented a slight increase of $39 billion over its pre-Trump roadmap. This announcement, which will increase that commitment to $600 billion, does represent a clear step forward, in an attempt to satisfy the president and avoid further tariff punishment.

While the promised investment is substantial, it falls short of the total shift of production to the US that Trump had hoped for. Earlier this year, the president threatened to impose a tariff of at least 25% on Apple if it didn't move iPhone manufacturing to the country, a day after meeting with Tim Cook at the White House.

And the existing tariffs are already hurting the company. Apple announced last week that it suffered an $800 million hit from tariffs in the June quarter, and expects its costs from the Trump-imposed taxes to rise to $1.1 billion in the September quarter.

During a call with analysts last week, Cook said that the vast majority of iPhones sold in the US come from India, while the bulk of other products, such as MacBooks, iPads, and Apple Watches, are made in Vietnam. Bringing production back to the US, particularly for the iPhone, would be a massive expense for Apple, whose facilities in China and India employ several hundred thousand people and involve highly customized processes. Abandoning all of those plants would mean losing the billions invested in them and having to spend billions more to rebuild the plants , supply chains, and workforces from scratch, at much higher costs.

To avoid having to take that step, Cook is trying to offer Trump partial concessions to secure tariff exemptions for the company's most important products . Trump wants to announce taxes on all products containing chips next week, in addition to the "a la carte tariffs" the president will apply worldwide starting Thursday.

Cook has sought to curry favor with Trump through a series of private meetings and dinners, and was among a small group of tech leaders, including Elon Musk, Sundar Pichai (Alphabet), Mark Zuckerberg (Meta), and Amazon founder Jeff Bezos, at Trump's second inauguration.

Earlier this year, Trump announced a $100 billion investment in AI data centers from Oracle, SoftBank Group, and OpenAI , aiming to increase the total to more than $500 billion, in a bid to boost U.S. innovation in technology and artificial intelligence. OpenAI and Oracle later announced they will develop 4.5 gigawatts of additional U.S. data center capacity in an expanded collaboration.

The president has also stepped up collaborations with key players in the chip industry, announcing that Nvidia, the king of AI chips, plans to produce an additional $500 billion worth of AI infrastructure in the US over the next four years through manufacturing collaborations.

Trump has also made securing investment a key element in negotiations with other countries over tariffs . Part of the US agreement with the EU included a promise from Brussels to invest $600 billion in the US , while the agreement with Japan includes the creation of a $550 billion fund for investment. However, both Japan and the EU do not share Trump's interpretation of these agreements , and believe that the commitment is simply to maintain and slightly increase existing investments by private firms, which are around similar amounts . But the tycoon insists that, in his opinion, what was signed means that the EU and Japan "give me money so that I can invest it in whatever I want." A divergence that probably points to a new fight in the coming months.