EL TIEMPO maintains its lead as the most consulted digital media outlet in Colombia: Reuters Institute

In the latest edition of the Reuters Institute and Oxford University report on journalism and news consumption on digital platforms, ELTIEMPO.COM remains the most consulted digital media outlet in Colombia for the fifth consecutive year.

According to the 2025 report released recently by the institute, part of the prestigious Oxford University, ELTIEMPO.com is ranked as the most visited news site in Colombia, with 26 percent of users consuming news content through digital media at least once a week.

In second place is Noticias Caracol, and in third and fourth place are Pulzo and El Espectador, respectively.

In the overall measurement of the most consulted traditional media in the country, which includes newspapers, radio and television, not digital portals, EL TIEMPO in print is ranked as the first printed newspaper in the country in Colombia , in third place, while Noticias Caracol and Noticas RCN occupy positions one and two, respectively.

The report also reveals that in Colombia, concern about fake news on the internet is high : six out of ten Colombians (59 percent) are concerned, and the majority identify politicians and digital influencers as the main sources of misleading information.

This has led to public trust in the news falling to just 32 percent, the lowest level recorded since Colombia joined the Digital News Report. On the other hand, it was reported that 14 percent of the Colombian population pays for online news content.

This year, the Reuters Institute reveals the rise in the use of artificial intelligence (AI) in news organizations for content development, an activity that has been elevated with the idea of ​​"engaging with audiences, monetizing content, and creating tools that facilitate the task of reporting and verifying information."

In this regard, the report explains: according to surveys, audiences in Colombia have no problem with the use of AI in journalism, as long as there is "supervision by journalists" in such activities.

Although the report notes an increase in polarization, which is also reflected in the media, globally, the Reuters Institute highlights that "traditional media and journalists are among the most trusted alternatives."

Twenty-six percent of people who search for reliable information online turn to media outlets and journalists, while 30 percent who consume news on social media also turn to professional news outlets.