On Netflix, more than one in two subscribers watch anime

Long gone are the days when anime was left to children and geeks! It's now a staple of Netflix's offerings, watched by more than half of its subscribers. What are the implications for the industry?

A scene from “Cyberpunk: Edgerunners.” The animated series, inspired by the video game “Cyberpunk 2077,” was a huge success on Netflix in 2022. Ten new episodes are in the pipeline. Photo COURTESY OF NETFLIX

Netflix took advantage of the Anime Expo, which took place in Los Angeles from July 3 to 6, to reveal some figures that impressed The Hollywood Reporter, one of the leading sources of information on the American entertainment industry.

According to in-house figures, more than a billion animated content items will have been watched on the platform by 2024. "The number of subscribers watching anime has tripled in the last five years" worldwide, the Californian weekly also reports.

A sign that anime is no longer a niche offering but has become vital for

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