The first edition of the Palm Tree festival in Gassin will be marked by the arrival of A$AP Rocky

" We create magical moments around the world ." The promise of this American events group, Palm Tree, regarding its entertainment ambitions is crystal clear.

For the moon landing of this music festival in Europe, the organization has set its sights on the Gassin - Saint-Tropez polo club, as a safe haven.

A central location, ideal for hosting a stage and all the necessary facilities for such a musical event, with potentially up to 4,000 festival-goers expected on July 26.

To attract the crowds, " we chose to offer a line-up like nowhere else ," boasts Palm Tree's social media.

To spread this " tropical energy ," these American promoters relied on rapper A$AP Rocky and the electro dance of the three disc jockeys of the "Swedish House Mafia."

DJs Sammy Virji and Cassian, among others, will be tasked with getting festival-goers pumping during the hottest hours. Who's behind Palm Tree? Who's behind this major event project?

The festival is the work of the Palm Tree Crew, the flagship of American DJ-producer Kygo [Kyrre Gorvell Dahll] who, with his manager Myles Shear, is developing a brand that promises tailored experiences - music, events and golf.

The company has also created clubs in Miami and Orlando and will offer a beach club in Las Vegas this summer of 2025. This Palm Tree festival, which has already been held in Hawaii, Lake Tahoe, Australia and the Hamptons (on June 21), is now coming to Europe, to Gassin.

This festive caravan will then migrate to Sardinia [August 9], still with A$AP Rocky in his luggage and DJ Rampa, one of the electrons of Keinemusic.

Back in France, in the heart of winter, with a snow-covered Palm Tree in Courchevel (next January).

Free shuttles

The festival is coming to Gassin for a single date, this July 26th, with a very specific setup. The venue will be open from 3 p.m., and the final note of music will sound at 11 p.m., in an effort to avoid crowding the entire party scene.

On May 16, the organization opened the ticket office.

Apart from the two VIP and ultra-VIP areas, the general public will benefit from a range of prices [129 euros or 299 euros per unit depending on the positioning in relation to the stage.

A pack of three tickets for 258 euros; A resident ticket for 99 euros, limited-time offer].

Furthermore, this promoter travels light and works in close connection with the economy of the area where he sets up his marquee: " Palm Tree always seeks to employ local professionals ," says a coordinator of this event.

Gulf food trucks and specialized service providers are currently being sought to supply the Polo Club grounds. Another goal of this festival is to provide a transportation solution.

Free shuttles will already be running from the Saint-Tropez bus station to this festive epicentre. Other connections are expected to be launched by July 26. " They're going to offer shuttles because they don't want to leave anyone behind ," this source confirms.