The world's most copied jersey is 20 years old
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Since its creation in 2005, the Show bandeau by Eres, with its U-shaped neckline, has flattered all women's body shapes. For this anniversary collection, we take a look back at a success often imitated but never equaled.
It's a model that regularly sparks debate in the high court for copyright infringement, unfair competition, and parasitism. For good reason, if this bandeau-shaped swimsuit top with a U-shaped neckline is familiar to you, you haven't necessarily seen it, or bought it, at Eres. However, it was in the workshops of the French brand that the Show or "the most copied swimsuit in the world," as it is called internally, was born in June 2005, exactly twenty years ago. " We are proud that it inspires... On the other hand, copies bother us ," explains Eres' CEO, Sophie Waintraub. "Fast fashion counterfeits sell out so quickly that we don't even have time to go and spot them in stores... " Ironically, the house has been a subsidiary of the Chanel group since 1996, whose famous founder, Gabrielle Chanel, said: "If you want to be original, be prepared to be copied." » The leader…
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