"The competition to capture consumers' free time is a new challenge for PlayStation."

"Kojima! Kojima! Kojima!" Despite the heatwave, dozens of fans gathered on the banks of the Seine in Paris on June 28 to catch a glimpse of video game creator Hideo Kojima , before screaming as he drove into an SUV with tinted windows. The Japanese, a true rock star of the industry, had come to participate in a round table discussion as part of the world tour promoting his latest title, Death Stranding 2. Another personality unknown to the general public was following him backstage: Eric Lempel, vice president and marketing director of Sony PlayStation.

Death Stranding 2, a project starring actors Norman Reedus and Léa Seydoux , and musician Woodkid, is co-financed by the Japanese group and is being released exclusively on its PlayStation 5 (PS5) console. "This type of game, given the vision and ambition of its creator, can only come to life on PS5. It's our job to explain to those who are still playing on their PlayStation 4…