Purchasing power: meal vouchers increasingly used in supermarkets
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Increasingly used in supermarkets, meal vouchers are used by many French people to do their shopping. This trend is not helping restaurateurs.
The use of meal vouchers in supermarkets will soon be definitively authorized and the vouchers will have to be dematerialized by 2027. Many French people use their vouchers mainly to pay for their shopping: thus, 31% of meal vouchers are spent in supermarkets, a clear increase over the past two years. Their use in restaurants, however, is experiencing a sharp decline and now represents only 39% of spending.
Due to this sharp decline in the use of meal vouchers in restaurants, many establishment owners have seen their lunchtime attendance plummet. " We've noticed that our customers are coming in less. By the middle of the month, they have almost no more meal vouchers, [...] unfortunately, they no longer come for lunch ," laments Romain Vidal, a Parisian restaurateur.
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