“I don’t know a single runner who isn’t on the platform”: Strava, the app at the heart of the running craze
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The app has become a must-have for anyone who practices a sport today. ALAIN JOCARD / AFP; YASSINE MAHJOUB/SIPA
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With more than 100 million followers in 195 countries, the American platform dedicated to sports performance continues to expand its community.
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Dany has been back in the sport for three years. Six days a week, between one and three hours a day, this 32-year-old Parisian runs in Montmartre, Meudon, Clamart, "wherever there's a slope, not too far from my home." To find his spots, but also to share a route and his performances with his circle of friends or complete strangers, he installed Strava on his smartphone. At first glance, the app doesn't look like much, with its two inverted white Vs on an orange background and a very basic interface. Yet it has become a must-have for anyone practicing a sport today, professionally or amateurly: "I don't know a single runner who isn't on the platform," confides this trail enthusiast, who manages a team in the environment.
Under his profile, he's slipped a few striking photos. Here, in front of Mount Rinjani, in Indonesia, 3,726 meters above sea level. There, hiking at night, or facing the sea at sunrise. These shots embellish his travel journal, but the essentials lie elsewhere, in the multitude of cartographic and physical data (collected using a smartwatch paired with an armband) that inform each of his outings. Precious benchmarks for...
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