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Wine, sausage and Michel Sardou: how Pierre-Édouard Stérin wants to take over “traditional” festivals

Wine, sausage and Michel Sardou: how Pierre-Édouard Stérin wants to take over “traditional” festivals

This article is part of the series

Hundreds of labeled events, dozens more under franchise, French banquets with wine and sausage... With his marbles in Studio 496 and the French Canon, the financier of the Pericles plan aimed at making the extreme right win intends to blow mothballs on collective emotions.

Published on July 10, 2025
An event organized by the French Canon in Uzerche (Corrèze), on May 10, 2025. © PHOTOPQR/LA MONTAGNE/Stéphanie Para

Pierre-Édouard Stérin has at least one quality: he knows how to spot promising markets, and it's to this flair—combined with his tax exile in Belgium —that the owner of Smartbox gift boxes owes his fortune. But when the billionaire aligns his investments with the ideological, political, and electoral objectives outlined in his Pericles plan, this small individual talent turns into a major public danger.

We see it in the virtual reality sector, ultra-dominated by its champions (Sandora, Immersive Cities, Hadrena, Eclipso, etc.): their hyper-powerful cognitive technologies impose representations that are as striking as they are misleading. And now, we see it in the field of collective passions and emotions: France is having a party!...

L'Humanité

L'Humanité

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