Social Media: AI Recommends on YouTube, Meta Translates, Bots Manipulate

The social media landscape is a mix of innovation and risk:

• AI on Platforms : YouTube is testing the use of AI to generate recommendations directly from users' search queries. Meta has enabled real-time translation on its Ray-Ban sunglasses.
• Persistent Threats : Bot farms are reportedly invading social media to manipulate public opinion and hijack popular conversations.
• Risks of Generative AI : Alarm grows over the use of AI apps to create

Fake nudity ("nudification"), especially affecting young people, is being called for. Influencer marketing and AI-generated content (such as Ghibli-style filters) are also gaining popularity.

Social media marketing must leverage new AI tools ethically, while remaining vigilant against misinformation and abuse.

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