The travel agency offers - with us you don't have to travel to be a tourist

The TUI travel group has introduced a new product category to its TUI and TUI Musement app and websites (a business segment focused on offering airport transfers, optional excursions and tickets to various attractions). For now, it says, they are available in Germany and Great Britain.

This is to be another element of the company's development, which wants to be a provider of services related to relaxation and spending free time all year round. Not only abroad or in your own country, but even in your own city. The tour operator has undertaken a new initiative in cooperation with the entertainment platform Fever.

TUI will organize time for city dwellers without sending them away from their place of residence

- In recent months, we have refined our strategy and, thanks to an integrated business model, we are creating synergies between our tour operators and airline business, and Holiday Experiences, which includes hotels, cruise ships and TUI Musement - explains Sebastian Ebel, CEO of TUI Group, quoted in the press release. - Although we are well-known to customers as an organizer of holidays and city breaks, we are now entering a new phase in which we can be an everyday partner in organizing leisure activities at home - he adds.

- The new offer builds on TUI's strong global business under the Tours & Activities brand, which is implemented in every major holiday destination and city - adds Peter Krueger, President of Holiday Experiences at the TUI Group. - Traditionally, tours, attractions and entrance tickets are ideal products to complement trips. We are pleased to be able to offer our customers local experiences where they live - he declares.

The leisure time offers are intended for residents of over 40 cities, including London, Manchester, Berlin and Hamburg, over 350 in total. Among them, you can find offers for families, couples and friends and, as the company assures, they are great for a one-day trip, celebrating various occasions or as an idea for an interesting way to spend time in your own city.