Another increase in Amazon Prime subscription fees

Amazon Prime, one of the world's largest shopping platforms, has increased its monthly subscription fees by 40 percent in Türkiye.

The company announced in an email to its subscribers that the monthly fee has been increased from 49.90 TL to 69.90 TL. The new pricing will take effect for existing users starting with their next billing cycle.

SECOND PRICE INCREASE IN SIX MONTHS

The Prime subscription fee was increased from 8 TL to 39 TL in April 2023. The price, which remained constant for a long time, rose to 49.90 TL in April 2025. With the new increase, the price has increased by approximately 40 percent in the last six months.

Source: News Center