Iceland shoppers set for major change in 970 stories this year

Iceland and The Food Warehouse are set to introduce major changes to their loyalty scheme that could help customers save a significant amount of money. The Bonus Card will be revamped as the Bonus Club, with a greater emphasis on the digital app rather than a physical card in the 970 Iceland and 15o Food Warehouse outlets in the UK.

Iceland has confirmed that Bonus Club members can earn an extra £1 for every £20 they save. If customers maintain these savings at a rate of £2 per week, they could accumulate an additional £100 to spend just in time for Christmas this year.

Moreover, Bonus Club members can also receive free home delivery on all orders over £40. From 26 August to 1 September, new sign-ups are being offered £5 in free credit, providing even more opportunities for savings.

To celebrate these changes, Iceland is hosting a Mega Deals Event, offering discounts on over 500 items both in-store and online. However, these offers are only available from 26 August to 23 September.

Richard Walker, Executive Chairman of Iceland, said: "We've always done the right thing by families, and this change is all about giving them even more savings when it matters most. We're evolving our Bonus Card into the new Bonus Club, bringing more value, more benefits and even more reasons to shop with us.

"What better way to celebrate than by going big with our Mega Deals Event."

Some of the products being offered at reduced prices include Aunt Bessie's Yorkshires, Chicago Town pizzas, Greggs pastries, Heinz beans, and Birds Eye Chicken Dippers.

This follows Iceland's announcement of another initiative that could see customers rewarded for reporting shoplifters.

The retail chain revealed that those who provide details about shoplifters could receive £1 in credit which would be added to their loyalty card. Moreover, the information doesn't need to result in a shoplifter being apprehended and only requires reporting and verification.

Iceland is thought to lose approximately £20m annually due to theft.

Mr Walker said: "We're encouraging our loyal customers to help sound the alarm, and if they do help to catch a shoplifter, we'll top up their Bonus Card to spend in store."

When unveiling the new initiative on Channel 5 news, Mr Walker added: "I'd like to announce that we will give £1 to any customer who points out a shoplifter. We'll put it on their bonus card, if they see any customers in our stores who is undertaking that offence. Some people see this as a victimless crime; it is not.

"It also keeps prices from being lowered because it is a cost to the business. It's a cost to the hours we pay our colleagues, as well as it being about intimidation and violence."