Primark's 'insane' £26 maxi dress is 'perfect for special occasions'

Primark shoppers are loving an "insane" new dress they've spotted online. The retailer is well known for its affordable fashion and beauty - and there may be a new fan favourite in stock.

TikTok user Abi (@abibabex) shared a clip showcasing a number of new Primark clothes, debating which to keep and which to return. Among the various items was the Paula Echevarria Lola V-Neck Maxi Dress in red.

The dress is listed on the retailer's website as an "elegant V-neck maxi dress with ruffle sleeves." It is priced at £26.

Alongside her video, Abi wrote: "ermmm I actually am obsessed with the dress at the end." The clip racked up 374.4k views, 22.6k likes and many comments from excited fans.

Among them, one person said: "Omg the red looks insane on you," and a second wrote: "Abi babe that red dress." A third added: "Red dress is amazing on you."

A fourth shopper said: "Come to comments to mention the red dress on you but everyone else already did." A fifth added: "Everything looks brill on you tbf."

The praise continued, with one shopper writing: "That last red dress looks gorgeous on you wow." A second said: "Red dress suits you so much omg," and a third added: "That red dress omg I was speechless. I adore you in dresses."

Another shopper wrote: "Love the first outfit and the red dress looks insanely good on you!" A different person said: "The red one wow." A third person commented: "Primark is SO good at the moment."

The full Primark product description reads: "Make a statement in the Lola maxi dress from the Paula Echevarria range. This elegant red dress has a stylish V-neckline and delicate ruffle cap sleeves. Cut to a long length, it's perfect for special occasions. Dress it up with heels, a clutch bag and chunky jewellery for a standout look!"

The Paula Echevarria Lola V-Neck Maxi Dress is priced at £26 and comes in red, black or green. Shoppers can check stock levels in their local stores or order via Click and Collect here.