Here's What Esquire Readers Bought During Prime Day

Far and away the most popular Prime Day 2025 deal thus far? A cool $100 off Apple's second-generation AirPods Pro. These noise-cancelling earbuds are at their lowest price ever, which means if you haven't picked up a pair yet... well, that's on you.

Last Black Friday, this four-pack of AirTags hit 29 percent off—an unheard of deal at the time. But Prime Day 2025 topped it. Sure, you could snag a single AirTag for $20 right now, but why not spring for a quartet at just $16.25 apiece? Pop these handy Bluetooth trackers in your luggage, wallet, or even your dog's collar for some much-needed peace of mind.

With every AirPods model hitting its lowest price ever this Prime Day, it comes as no surprise that the AirPods 4 earned bronze on our Prime Day podium. While the standard version is going for less than a Benjamin right now, our readers sprung for the editor-loved, noise-cancelling model—which is still $60 off.

The first non-Apple product to crack our top 10 is the Samsung Frame TV. This is actually a newer, more efficient version of the model we reviewed back in 2023. While discounts vary by size, the best deal is on the 55-inch—now 47 percent off and down to a record-low price of just under $800.

While we haven't tested this exact pair of noise-cancelling headphones, there's no denying it's an excellent deal. Fifty-one percent off a range of sophisticated colors? Feels like a no-brainer—especially with 40 hours of battery life and a foldable, travel-friendly design.

Retailers often slash prices to clear out old tech, but that's not the case here: Amazon knocked $150 off the latest MacBook Air, which only dropped in March. While this laptop was slightly cheaper for a hot second in June, this deal is still solid.

Want to try a Frame-style TV without shelling out for the real thing? This editor-favorite Hisense TV is at its lowest price ever for Prime Day. "It performs ten times better than its competitors," we wrote in our 2024 Gadget Awards. "The picture is disturbingly clear, and the entire setup is streamlined to be as simple and elegant as possible."

Rounding out the Apple tech in our top 10 is this 11-inch entry-level iPad. It has all the essentials—perfect for catching up on shows during a layover or jotting down notes at the office. And right now, it's still sitting at a record-low price for the rest of Prime Day.

Turns out, a lot of you need new vacuums. Our ninth and tenth most-shopped deals are cordless Dyson vacuums, with this older model coming out on top. We urged you to shop with caution, as this is the oldest Dyson model available, but we suppose the 36 percent off discount was just too enticing to pass up.

Which brings us to the Dyson V11. Although it's a middle-of-the-road model compared to the also-discounted V15 Detect Plus, the $400 price tag is admittedly pretty stellar. In the market for other Dyson gear? Everything from the brand's robot vacuums to air purifiers are on major discount right now.