Andhra Pradesh Taps Justa Hotels to Develop Boutique Hospitality Projects

Justa’s entry into Andhra Pradesh marks a strategic step as the state ramps up boutique and sustainable tourism. With new partnerships and infrastructure pushes, Andhra Pradesh is positioning itself as more than just a pilgrimage stop.

Boutique luxury hotel chain Justa Hotels and Resorts has signed an agreement with the Andhra Pradesh Tourism Authority to boost hospitality infrastructure and tourism development in the state.

As per the agreement, Justa will enable brand affiliations and provide hospitality expertise to investors who are interested in developing hotels and resorts across the state.

According to Justa’s website, the company provides hotel development consulting services to individuals, brands, unbranded properties, and resorts to “help expand their reach and maximize their overall return on investment.” It says it provides services across design, development solutions, hotel development and management, distribution setup, talent management, acquisition, and sales and marketing.

“The collaboration is aimed at accelerating the creation of high-quality, boutique and premium properties that align with Justa’s commitment to design-led, locally inspired hospitality,” the hotel chain said in a statement.

Justa which operates 25 properties across 10 states in India, does not have any operational presence in Andhra Pradesh at the moment.

The partnership will allow Justa to increase its presence in the state across JüSTa, Nuo by JüSTa, and Bookmark Resorts brands, Richa Khurana Singh, vice president – development at Justa said.

Andhra Pradesh’s Tourism Push: This partnership comes a few months after Andhra Pradesh government identified more than 500 homestays across the state to help promote inclusive and sustainable to