Inside Traveloka’s Southeast Asia Playbook

After 13 years in business, Traveloka isn’t just growing, it’s doubling down. On Southeast Asia. On relevance. On being the travel app that knows the region better than anyone else.

Southeast Asia is a fragmented, complex travel market, but for Indonesia-based Traveloka, it’s also the biggest opportunity.

The numbers tell the story. Southeast Asia has 650 million people. About 60% are under 35, with a median age of 30. Mobile internet reaches 71% of the population. All this represents millions of first-time travelers with money to spend.

“Southeast Asia in general is a very exciting market. It's a region with a growing young, digitally engaged middle class population,” explained Traveloka President Caesar Indra in an exclusive interview with Skift. “These populations are those who are very excited to travel, and a lot of them are also first-time travelers.”

But the region is also tricky for outsiders, as it's not one market. Each country has different payment methods, travel habits, and cultural preferences. Traveloka learned this early and built localization into its core strategy – it’s “in our DNA,” he said.

“We now have more than 6