Royal Mansour’s Mission: Delivering Ultra-Luxury, Access to the 'Soul of Morocco'

As Royal Mansour grows from an iconic property into a brand, it is charting a course of precision, diplomacy, and deep cultural grounding under the watchful eye of Jean-Claude Messant.

I wrote a column in 2020 about the Royal Mansour in Marrakech, and how it is not just a luxury property, but rather a statement about craft and hospitality in the country. Founded in 2010 as a personal project of King Mohammed VI, the brand has quietly grown into Morocco's first true ultra-luxury hospitality collection, now encompassing Marrakech, Casablanca, and Tamuda Bay.

The collection operates as a soft power instrument, a platform for talent development, and a high-standard bearer of Moroccan craft. In a recent conversation I had with COO Jean Claude Messant, the vision becomes clear: "We are not just building hotels. We are establishing destinations, elevating national pride, and preparing for Morocco's future."

The original Royal Mansour Marrakech set the tone: a 53-riad medina-inspired masterpiece was brought to life by over 1,200 artisans. It was not just luxury, but an immersive education in Moroccan aesthetics. The experience is subtler th