Television political alternative for the US…

It caught more than one's attention that, amid the unique political situation that characterizes the ever-complex and evolving bilateral relationship between Mexico and the United States, and as American citizens prepare to take part in the strategic 2026 midterm elections, the Televisa Group and TelevisaUnivision proceeded to place a $1.5 billion bond and, even more so, the positive response it received from investors in both nations.

The issue, it should be said, was no minor issue, and even less so the public congratulations that, as a result, came from JP Morgan, one of the world's leading international banks, which was full of praise for the successful operation of a television station that dedicates all its news and entertainment to the Hispanic world and which, among many other things, demonstrated that it has a business and growth plan that could well be attractive beyond the realm of advertisers...

It's worth remembering that the VIX platform alone has an estimated reach of more than 50 million subscribers, making it currently the most relevant tool for reaching the Spanish-speaking world with news that can cross those borders. This makes it particularly attractive at a crucial time when American politicians will want to win over the Hispanic vote and effectively send their messages.

It is precisely in the current political context of the United States where the multiplatform offering of the Mexico-based television company takes on greater relevance since, whatever is said, it is the channel through which politicians campaigning will try to reconcile their aspirations with those of thousands of Hispanics who will participate in the 2026 election, when a real battle is expected to take place to win spaces that will allow them to position their messages before a undoubtedly first-rate audience.

So, pay attention, because this will be an experience worth considering. And if not, just wait and see...

Asterisks

. Let us insist, the National Fund for the Promotion of Handicrafts (Fonart), headed by Monterrey resident Sonya Santos Garza , has made a unique contribution to popular culture through the promotion and provision of direct support to artisans in the communities, providing information, training, and financial support. Well…

Let's see you next Wednesday with another matter of Political Essence.

@EnriqueAranda_P