Ways to identify a curious person

The Promised Land.- It's time to get rid of your laziness and dare to break the status quo. In Chile, the world belongs to the " curious " bro, who likes to change the rules of the game and doesn't settle for the established. So here's a list of how to recognize these extraordinary people among us.

There are people, and even brands, who were born to break the mold, who are always looking to stay ahead, to seek alternatives, to innovate. Our team of researchers analyzed tons of biology, anatomy, and psychology textbooks with drawings to discover the characteristics of these people, or of brands like IQOS , and this is what they found:

They don't get him to mix crazy things

Like Esteban Tamayo , the Mexican designer who fused fashion and industrial design for his IQOS collection, which explores the intersection of legacy and modernity. His blend of urban landscapes and Mexican culture balances a unique concept.

Dare to go to places no one has gone before

Always look for alternatives, throw yourself into the adventure, you never know where your next decision will take you, or well, maybe out of curiosity you end up at the Game Changers party at Maravilla Studios to inaugurate Curious X, the great event that IQOS will have for those who dare to break the mold.

He always goes around as an alternative

Look for alternatives to be heard, to reach more people. The same applies to Boyanza , the electronic music label from Mexico City that has been creating awesome visual experiences, innovating, and discovering new talent since 2019.

Look for the safest option but prioritize pleasure

Aim to be disruptive, to make your essence known, and for people to experience your style. Take care of yourself without giving up on having fun. To achieve this, you have to look not only for alternatives, but also for the best of them. For example, all adult smokers who have decided to continue smoking know that no other option can compare to IQOS. Since its breakthrough with its tobacco heating system, it has become a game changer and now brings you the best collaborations.

Change the rules of the game

This is a call to the crazy ones, the misfits, the rebels, the troublemakers who dare to think differently, those who have no respect for the status quo because they aren't constrained by society's rules. It's time to go crazy and change the world.

And you, do you have what it takes to be one of these curious people? Are you ready to leave your comfort zone and transform your world? Follow IQOS social media and discover experiences and products that will take your game to the next level.

IQOS is not risk-free; it delivers nicotine, which is addictive. For adult use only.

In collaboration with @iqos_mx