LG presents its new line of AI TV 2025 televisions in Colombia, powered by 'Affectionate Intelligence'
LG Electronics launched its new generation of LG AI TV 2025 televisions in Colombia, a line that introduces the concept of Affectionate Intelligence, a technology designed to understand, learn and adapt to the emotions and routines of users .
The presentation took place in Bogotá and, according to the company, marks the beginning of a new stage in the interaction between people and home technology.
Affectionate Intelligence: an AI that understands the user LG's Affectionate Intelligence technology allows TVs to adjust light, color, sound, and motion in real time, interpreting the context and the viewer's preferences. With this innovation, the brand aims to make the entertainment experience more immersive and personalized.
The UX system “The Genius of AI TVs” recognizes the voice, habits and environment of each user, modifying the interface and content recommendations according to the profile of each household member.
LG launched its LG AI TV 2025 line in Colombia, powered by Affectionate Intelligence. Photo: Supplied
The new TVs include three main AI-powered modes:
- AI Cinema , which adjusts image and sound to respect the director's original intention.
- AI Gaming, which detects the type of video game and optimizes brightness, contrast, and latency.
- AI Sports, which analyzes plays in real time and offers maximum clarity with surround sound.
Equipped with the α (Alpha) processor and the webOS operating system, the LG AI TV 2025 learns from daily use and the environment, consolidating the brand as one of the benchmarks in innovation within the smart TV segment.
Technology focused on well-being and sustainability Beyond entertainment, LG claims that Affectionate Intelligence will enable the creation of more comfortable and sustainable homes. The televisions detect routines, understand usage patterns, and adjust their operation to improve energy efficiency and the user experience.
“At LG, we don’t just manufacture screens; we design experiences that understand people. The new affective intelligence marks the step towards a technology that is closer, more intuitive, and truly human,” explained Laura Piñero, brand specialist at LG Electronics Colombia.
The company maintains that its technological vision seeks to integrate empathy as a central element of innovation, prioritizing well-being and ethical responsibility in the development of smart solutions.
*This content was written with the assistance of artificial intelligence, based on publicly available information disclosed to the media. It was also reviewed by a journalist and an editor.
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