By official order, the 15 minutes of fame will now only last 15 seconds.

Mexico City.- At some point in the last century, artist Andy Warhol prophesied that “in the future, everyone will be famous for 15 minutes,” and boy, has it come true. Thanks to characters like the legendary Edgar from the video “ Edgar Falls ,” Lady Tacos de Canasta , and even MC Dinero, we've witnessed how anyone can achieve their 15 minutes of fame if they're in the right place at the right time.

However, the digital age has accelerated everything, to the point that 15 minutes of fame are already too much for today's world. Furthermore, they are increasingly less cost-effective. That's why the Mexican government, in collaboration with the International Monetary Fund and the TikTok Creators Guild, announced that starting next week, viral phenomena will no longer last 15 minutes, but 15 seconds .

This decision was made after analyzing the duration of the most recent viral phenomena. This is how Lic. Bombardino Cocodrilo , president of the TikTok Creators Union, explained it: “Two or three years ago, we noticed that the duration of a 'meme' began to decrease exponentially, reaching its peak in just 15 seconds and then falling into oblivion.” To corroborate this information, those responsible set out to find some of the personalities who were able to experience their 15 minutes of fame.

What happened to these famous but fleeting characters?

One of the first interviewees was Edgar , who rose to worldwide fame after falling into a stream following a prank played by his cousin. Today, Edgar is a true man, a UDEM graduate, and although he once met the CEO of Google, he acknowledges that viral personalities are no longer what they used to be. While he enjoyed 15 minutes of fame, today's kids barely last a few seconds in the trending topics.

Lady Tacos de Canasta , for her part, corroborated this information, acknowledging that the 15 minutes she lived there were enough for her to capitalize on her business and open a series of restaurants. Unlike the "mmmmmm" kid , who admits that he only had 10 minutes of fame.

Finally, the family of Said , the boy who coined the famous phrase “The pipshas have arrived” , pointed out that the 15 seconds of fame he received were barely enough for him to make a couple of commercials, but they ended faster than the time it took for the blessed “pipshas” to arrive.

That's why, according to soda fountains, these figures are organizing to demand that the government, institutions, brands, and even banks support them with something that lasts longer than 15 minutes. Although their fame was short-lived, the joy they brought to the people of Mexico will live on forever in our hearts.

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