Changes that would improve the conditions of health workers in Colombia

In the healthcare sector, professionals face long workdays in which much of their time is consumed by administrative tasks, far removed from their true calling: caring for and healing patients. Studies reveal that physicians and healthcare workers spend between 20 and 30 hours a week on activities such as scheduling appointments, coordinating payments, and organizing medical records . This time, which could be invested in providing more personalized care, promoting research, or improving the professionals' own well-being, is wasted on administrative tasks, negatively impacting both their productivity and their quality of life.

The problem is no small feat, as the administrative burden has a direct impact on burnout and work-related stress among those working in the healthcare sector. As a result of this reality, a technological solution has emerged that seeks to transform the landscape: a comprehensive platform that promises to give back time and peace of mind to healthcare professionals .

Encuadrado is a disruptive startup that seeks to transform the way independent professionals work. Inspired by the personal experience of one of its founders—who observed how his mother, a dedicated physician, spent more time on administrative tasks than caring for her patients—the startup empowers a new generation to thrive in an ever-evolving digital landscape, lightening the burden and allowing them to focus on quality care.

“This made us realize the magnitude of the problem and the urgency of a solution,” explains Thomas Maremaa, co-founder and CEO. Based on this need, they developed a technology that not only organizes schedules and files, but also automates payments and reminders, allowing professionals to recover an average of up to 18 hours per month.

The platform, now available in Colombia, is presented as an alternative that not only optimizes the time of independent healthcare professionals but also improves their quality of life. In addition to centralizing all operations in an intuitive dashboard, it includes features for online consultations, improving and automating communication with patients, and diversifying revenue through the sale of digital content .

"We want every professional to feel that with this tool, everything fits together. We're here to transform practice management and, consequently, improve the experience for both those providing care and those receiving care," adds Maremaa.

Strategy and projection in Colombia

The decision to enter the Colombian market responds to a context that demands innovative solutions to address the challenges of the healthcare sector. The country has a high percentage of independent workers in this area, who face particular challenges related to digitalization and the efficient management of their consultations. Furthermore, the growing demand for telemedicine services highlights the need for technological tools to support this transition.

The platform adapts its functions to local regulations and preferred payment methods in the country. The strategic vision is clear: to facilitate the growth of healthcare professionals so they can expand their services, build teams, and generate a positive economic impact in their communities.

A call to action for health professionals

The platform presents itself as a strategic ally for those who want to reduce administrative burdens and focus on their true calling. Its value proposition combines simplicity, functionality, and full access to essential tools without hidden costs. It also seeks to create a community of professionals who learn and grow together.

In this sense, the arrival of this technological solution not only represents an opportunity to transform administrative management in healthcare, but also to improve the quality of life of doctors and healthcare personnel in Colombia.

“We are committed to supporting professionals in their daily work, giving them back time so they can focus on what really matters: providing quality care to their patients,” Maremaa concludes.