More First-Time Buyers – and 3 Other Takeaways From the Largest Timeshare Companies

Timeshares are holding up, but only with more help from first-time buyers and loyalty perks.
The three largest timeshare companies, Hilton Grand Vacations (HGV), Travel and Leisure, and Marriott Vacations Worldwide, have reported first-quarter earnings. Together, they brought in nearly $2.85 billion in revenue.
Here are four things we learned from their results:
1. More Spend at Hilton and T+L, More Tours at MarriottHilton Grand Vacations and Travel and Leisure said average spending per guest rose in the first quarter, even as fewer people took sales tours.
For Hilton, that measure - called volume per guest – jumped 15% to more than $4,100, while tour volume fell 4%. Travel and Leisure's volume per guest rose 6% to $3,212, with tours down 1%.
However, Travel and Leisure CFO Mike Hug said the company saw signs of recovery later in the quarter. "We saw year-over-year tour growth
skift.