Back-to-school season boosts commerce in Torreón: sales projected to reach over 300 million pesos

With backpacks packed, school lists in hand, and thousands of families browsing stores, the return to school promises to be one of the most vigorous seasons for the local economy in Torreón.

The National Chamber of Commerce (Canaco) estimates a revenue of more than 300 million pesos in sales, in a period that already shows increases between 10 and 25 percent across various commercial sectors. From stationery stores to clothing and technology stores, everything is preparing to welcome consumers with offers, strategies, and a city that boasts security and economic dynamism.

“Each business has its own marketing tactics, and now that the graduation season is over, preparations for school fairs are underway, which are key to strengthening the local economy during July and August,” said Fidel Villanueva Tarín, president of the organization.

The leader acknowledged that business results vary by location and type of service. , although overall the sector is strong and ready to meet seasonal demand. In addition to the boost from the school season, the good commercial pace is attributed to factors such as public safety, which allows customers to shop with peace of mind.

"Torreón is a safe city, and that generates confidence in investing, opening businesses, and allowing consumers to make informed decisions," he emphasized. He added that the growth in infrastructure, with new hypermarkets, shopping malls, and hotels, reflects business confidence in the region.

Regarding the challenge of street vending in the Historic Center, the president of Canaco stated that dialogue mechanisms are being promoted to seek solutions that allow for orderly coexistence with formal commerce. He also reiterated that so far established businesses have not faced problems such as extortion or floor charges. , which further strengthens the investment climate in Torreón.

With strategies in place, established businesses have the stage set to capitalize on this school season. Promotions, school fairs, and new services are coming into play as local businesses prepare for a season that promises to exceed expectations.